![]() ![]() With the help of the BCG matrix, it is possible to quickly identify the most promising and the "weakest" goods (branches, companies). ![]() ![]() The presence in the segment with a low growth rate allows the company to reduce this expense item. An enterprise needs to invest a lot in the development of its product to work effectively in a fast-growing market.Consequently, the leading company has the highest profitability in the segment. The leader in the market has a competitive advantage in production costs.The using of the tool is based on two hypotheses: You can proceed company analysis based on their share in the relevant market segment and in the market growth rate. Using the matrix of the Boston Consulting Group (BCG) you can quickly and visually analyze the product groups and branches of the company. ![]()
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